Truly Pinoy: Lambanog

Speaking  of alcohol, These days I've seen a lot of young people drinking, Unlike before so I found a blog which perfectly fits with this topic.

Do you now that “lambanog” the Philippine alcoholic liquor, most commonly known as coconut wine, is now being sold in the United States?

Until recently, “lambanog” was primarily a local drink and widely enjoyed by the natives, particularly of the coconut-producing regions in the Philippines. Festive occasions are incomplete without the “tagay” and the “pulutan.”

But because of its long existence as a cottage industry product, the coconut wine is beginning to gain worldwide recognition. Its introduction to world market began with exports to Taiwan and Cambodia in 2001. Since then, it has enjoyed increasing exposure and popularity.

And lately, “lambanog” or VuQo as the producers named it, made its debut in the United States. Besides, the ABC Studios in Hollywood held its own launching of the wine. Malcolm Barret and Christoper Atkins were among the celebrities who were present. Alexis Monsanto, a Filipino fashion designer was among the group, too. He said VuQo reminded him of his childhood in the Philippines. He grew up in Batangas.

Rich Cabel, CEO of VuQo Incorporated, the company that manufctures VuQo, related that it took them four years to refine the product. And now that it is out, they will maximize their efforts to develop a plan of marketing for their finished product in the United States.

With report from ABS-CBN Global

BY

LUCILA OBLENA

 – OCTOBER 27, 2009POSTED IN: OP-ED

I also found a video from youtube witch explains it more vividly! 

Hope you guys enjoyed my blog and if your a person who loves to drink... Try this filipino drink and it will blow your mind!

Posted By: Pauline Geneblazo